How to Price Right

The Dangers of Overpricing

An asking price that is above market value can adversely affect the marketing of a property.

Timing graph: listing activity in first 7 weeks

  • Fewer buyers are attracted and fewer offers received
  • Marketing time is prolonged and initial marketing momentum is lost
  • The property attracts “lookers” and makes competing houses look comparatively better
  • If a property does sell above true market value, it may not appraise and the buyers may not be able to secure a loan
  • The property may eventually sell below market value

Accurate pricing is the first and most important step towards successfully marketing your home. To receive a free, comprehensive Comparative Market Analysis, simply click on the link below and complete the brief e-mail form. There is no obligation.

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